Love And Marriage In 18th Century Essays - Philosophy Of Love

Love And Marriage In 18th Century Our aim in this paper will be to analyze and discuss the different ways in which love and marriage were dealt with during the eighteenth century and to what extent these two terms were linked together or considered as opposite. To accomplish this matter we are going to focus our attention on several works that are representative from this period and that reflect in an accurate way the social mores and more specifically, marriage conventions and romantic love. Throughout this discussion we will be emphasizing the idea that marriage is represented in these works as an institution completely detached from love and that it pursues more than anything else economic purposes and an rising in the social hierarchy. First of all we should account for the situation of English women during the eighteenth century, that despite several social improvements, continued having less rights or freedom than men within the family and marriage as an institution. Patriarchal forms were still a deep-rooted custom that ruled society, which was male-centered. Marriage was often forced on women as their only way of having a recognized position in society, but at the same time led them to slavery. Women's property could be spent to the discretion of the husband as she was considered, together with all that she owned, a possession of the husband. Significantly relevant is the fact that the convention of marriages arranged by parents was still widely accepted. Evidences of this aspect can be found in Goldsmith's work She Stoops to Conquer. At the very beginning of the play Mr.Hardcastle expresses that he has already chosen a husband for his young daughter: "Then to be plain with you, Kate, I expect the young gentleman I have chosen to be your husband from town this very day. I have his father's letter, in which he informs me his son is set out, and that he intends to follow himself shortly after." (p. 3) Mr. Hardcastle later explains that he would never control her daughter's choice, but in fact claims that Marlow "(he)'s a man of excellent understanding" (p.4), this meaning that the young gentleman should be the right option for her. Despite her initial disagreement with the idea of this established encounter with the young boy, she finally accepts the meeting after her father's exaltation of the young man's virtues. She then joyfully declares: "My dear papa, say no more (kissing his hand), he's mine, I'll have him!" (p.4). Later on in the play, Tony's false directions lead Marlow and Hastings to the Hardcastle residence, where they believe they can lodge for a decent rate before continuing on to meet Mr. Hardcastle and his beautiful daughter at his estate. This "inn" is actually Mr. Hardcastle mansion, but the travelers do not realize this since the mansion remarkably resembles an inn. Hastings is soon informed of his mistake when he meets Miss Neville, but the couple decides to leave Marlow in ignorance for the time being so that their plans for marriage will not be frustrated by his outrage and embarrassment. In a similar way, in the novel Mary the Wrongs of Woman, Mary Wollstonecraft exposes this same tendency of arranged marriages, where love is forgotten and only the possible benefits that both parts can obtain from the union are taken into account. Hence, the way in which Darnford asserts "my father and mother were people of fashion; married by their parents" (p.94) should not be taken as a striking statement for this matter was considered in the eighteenth century the usual procedure to follow . It is also important to remark that Mary loses her case because the judge considers that "it was her duty to love and obey the man chosen by her parents and relations, who were qualified by their experience to judge better for her, than she could for herself " (p.199). Therefore it is not stunning that the idea of marriage is often understood as a social custom generally detached from love. This detachment not only concerns marriage directed by someone superior but also the economical benefits taken out of it. We can set an example in Henry Fielding's Joseph Andrews, and more precisely in the chapters referring to the story of the young lovers Leonora and Horatio. With the appearance of Bellarmine, a fine"gentleman who owned a Coach and Six" (p.135), breaking into Leonora's life, she reconsiders her engagement with Horatio, who had "not even a Pair" (p.138). Being a young and inexperienced girl, Leonora asks her aunt for

50 Diminutive Suffixes (and a Cute Little Prefix)

50 Diminutive Suffixes (and a Cute Little Prefix) 50 Diminutive Suffixes (and a Cute Little Prefix) 50 Diminutive Suffixes (and a Cute Little Prefix) By Mark Nichol Who knew there were this many ways to alter a word to connote belittlement or affection, or merely diminishment in size? Now, you do. Here’s a big list of little affixes: 1. -aster: This generally pejorative suffix denoting resemblance was common a couple hundred years ago but is rare today; the only well-known surviving instance is poetaster, a word describing an inferior poet. 2. -cule: This ending, sometimes with the letter c omitted, is common in medical and scientific vocabulary. Capsule and molecule are common examples; animalcule, referring to minute organisms such as bacteria, is rare in lay usage. 3. -culus: This direct borrowing from Latin is rarer than its Frenchified counterpart; calculus is perhaps the best-known form, though homunculus (â€Å"little man†) is an interesting example. 4. -el: This unassuming French diminutive appears frequently in ordinary language: chapel and tunnel are only two of many examples. 5-6. -ella, -ello: The feminine form of this Italian suffix is best known as part of Cinderella’s name; among objects, novella is perhaps the most familiar usage. When appended to a person’s name, -ella is often used in forming the scientific name of a species of bacteria, as in salmonella (the legacy of one D. E. Salmon). The masculine form is seen in bordello. 7. -elle: This rare suffix occurs in organelle. 8. -en: This suffix denotes a small or young form, as in kitten, though chicken is a reverse example: Originally, in Old English (as cicen), the term for adults was fowl, and chicken denoted a young bird. It also refers what something is made of, as in woolen. 9. -erel: As with -rel, words ending in -erel are sometimes pejorative, as in doggerel. 10. -ers: This diminutive does not literally suggest a reduction in size; it’s employed in coining slang such as bonkers and preggers. 11. -ster: This diminutive refers to a person who does or is what the root word indicates: gangster (and bankster, the recently coined sardonic extension in reaction to the perceived criminality of large banks), youngster. 12-13. -et, -ette: The masculine form of this French diminutive appears in such ubiquitous words as faucet and wallet. The feminine form of -et, more common in English than the masculine form, is seen in words such as cigarette and kitchenette. 14-15. -etto, -etti: The singular and plural Italian equivalents of -et are evident in borrowings from that language such as amaretto and spaghetti. 16. -ie: Words with this suffix are from English (as in doggie), Scottish (for example, laddie), or Dutch (such as cookie), or are diminutives of personal names, as in Charlie. 17. -il: Words ending in -il, such as codicil and pencil, came to English from Latin through French. 18-19. -illa, -illo: This Spanish diminutive appears in such words as vanilla and cigarillo. 20-21. -illus, -illi: This Latin form is rare, confined in usage to bacillus/bacilli and lapillus/lapilli. 22. -ine: This French diminutive is on display in figurine, tambourine, and the like. Sometimes, as with linguine, words so appended derive from Italian. 23-25. -ina, -ino -ini: These feminine and masculine forms, of Italian or Spanish origin, are shown in marina, palomino, and many other words. The plural form, -ini, is mostly associated with food: panini, zucchini. 26. -ing: This English diminutive generally appears in references to fractions or parts, as in farthing or tithing. 27. -ish: This suffix can be added to almost any noun to create an adjective noting the connection or similarity of one thing to another: English, greenish. 28-29. -ita, -ito: Spanish words including the feminine form -ita (such as fajita) and -ito (burrito, for example) have been borrowed into English. 30. -kin: This Dutch diminutive is usually found in obscure words like cannikin, but napkin survives in general usage; mannequin, more common than the Dutch-derived manikin, is the only French derivation to be used widely in English. The plural form is often attached to given names to form an affectionate diminutive: Mollykins, for example. 31. -le: Words with this ending can either be of Latin origin (such as article or particle which, like particular, stems from particula) or from Middle English (bundle, puddle). 32–33. -let, -lette: These forms, respectively indirectly and directly borrowed from French, are seen, for example, in booklet and roulette; omelet was formerly written as omelette. 34. -ling: Words formed with this diminutive are generally but not exclusively affectionate: darling, duckling, but underling. 35. -o: This diminutive can be endearing or belittling: kiddo, wacko. 36. -ock: This form from Old English is best know in the plural usage buttocks, but it’s also recognizable in hillock, mattock, and other words. 37. -ola: This artificial suffix is seen in slang (payola) or current or former brand names (respectively, Victrola and granola or pianola). 38. -ole: This rare French suffix appears in casserole. 39-40. -olo, -oli: Piccolo, borrowed from Italian by way of French, is a double diminutive, because the root word means â€Å"little†; ravioli includes a plural form of -olo. 41. -olus: This Latin diminutive shows up in scientific terminology from Latin, such as nucleolus. 42-43. -ot, -otte(s): These French endings are rare in common nouns (harlot, culottes) but are seen in given names like Charlotte and Margot. 44. -rel: This more common variant of -erel is often but not always pejorative: mongrel and scoundrel, but not kestrel. 45-46. -sie(s) or -sy: The first variant of this baby-talk slang is found, for example, in footsie and onesies, while the second appears in teensy-weensy and the like and names like Betsy. 47. -ula: This Latin suffix shows up in formula, spatula, and other words. 48. -ule: This diminutive, found in granule, nodule, and other words, comes directly from Latin or indirectly from it through French. 49. -ulum: This Latin suffix appears in such words as pabulum and pendulum. 50. -y: This form, with doubling of the preceding letter, is seen both in diminutives of given names, such as Bobby and Patty, and in words like puppy and mommy. In addition, the flexible prefix mini- is easily attached to any existing word, such as in miniskirt, minivan, and so on. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†Driver License vs. Driver’s LicensePrepositions to Die With

Behaviorism, Its Origin, Purpose and Main Definitions.

Behaviorism, Its Origin, Purpose and Main Definitions. Behaviorism For as long as history can date back, humans have always had a certain interest in what makes up an individual; who they are, and what aspects of there being, have set them apart from others within there species. As behaviorist see it, these questions are answered by nothing more than the world in which you were brought up in. Behaviorism, focuses on variables we can observe, measure, manipulate; and avoid whatever is subjective, internal, and unavailable i.e. mental (1998, C. George Boeree). Behaviorism is a very old theory of personality. One of the oldest theories dates back to Rene Descartes. He introduced the idea of substance dualism, and called the person a machine dependent on external events whose soul was the ghost in the machine (substance dualism). Meaning that what is mental, and things that are physical are completely separate. Modern behaviorism however changes this theory in refusing to acknowledge any internal workings of the mind. Behaviorist believe that, persons are nothing more than mediators between behavior and environment (Skinner, 1993). Because the inner workings or the human mind are ignored, opponents to the theory make a strong case against it. Behaviorism is unable to explain human language, and memory. Although these criticisms indicate a failure in this theory. It isnt denied that behaviorism can teach the world a lot about human behaviors. Behaviorism as it is known today was founded on the ideas of John B. Watson. Watson claimed that behavior should be examined, rather than describe how the mind was working. He contended that it was possible to condition humans and animals. In his famous study, Watson conditioned a young child named Albert to fear a white rat. He did so by creating a loud noise whenever Albert touched the rat. Frightened by the loud noise, the child associated the rat to this feeling, and feared the rat the same way he feared the noise. Watsons work was backed by the most noted behaviorist B.F. Skinner. Skinners entire system is based on operant conditioning. The organism is in the process of operating on the environment (Skinner, 1993). While operating, the organism encounters a special kind of stimulus, called a reinforcing stimulus, or simply a reinforcer. This special stimulus has the effect of increasing the behavior occurring just before the reinforcer. Operant conditioning is: the behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future (Behaviorism, 1997). Skinner ran experiments to prove this by placing a rat in a cage called a Skinner Box. His cage would have a bar or pedal on one wall that, when pressed, causes a little mechanism to release a foot pellet. The rat would then bounce around the cage, doing whatever it is rats do, when he accidentally presses the bar, a food pellet falls out. The operant is the behavior just prior to the reinforcer, which is the food pellet. In no time at all, the rat is furiously peddling away at the bar. A behavior followed by a reinforcing stimulus results in an increased probability of that behavior occurring in the future (Stacy Breslau, 2003 ). What if you dont give the rat any more pellets? After a few attempts, the rat will stop pressing the bar. This is called extinction of the operant behavior. A behavior no longer followed by the reinforcing stimulus results in a decreased probability of that behavior occurring in the future. (Stacy Breslau, 2003 ) Now, if you were to turn the pellet machine back on, so that pressing the bar again provides the rat with pellets, the behavior of bar-pushing will pop right back into existence, much more quickly than it took for the rat to learn the behavior the first time. This is because the return of the reinforcer takes place in the context of a reinforcement history that goes all the way back to the very first time the rat w as reinforced for pushing on the bar. A question Skinner had to deal with was how we get to more complex sorts of behaviors. He responded with the idea of shaping, or the method of successive approximations. Basically, it involves first reinforcing a behavior only vaguely similar to the one desired. Once that is established, you look out for variations that come a little closer to what you want, and so on, until you have an animal performing a behavior that would never show up in ordinary life. Skinner and his students have been quite successful in teaching simple animals to do some extraordinary things. Beyond fairly simple examples, shaping also accounts for the most complex of behaviors. You dont, for example, become a brain surgeon by stumbling into an operating room, cutting open someones head, removing a tumor, and receive a reward. Instead, you are gently shaped by your environment to enjoy certain things, do well in school, take a certain class, see a movie, and so on. This could be something your parents were carefully doing to you, but much more likely, this is something that was more or less uni ntentional. Another type of reinforcement is aversive stimulus. It is the opposite of a reinforcing stimulus, something unpleasant or painful. A behavior followed by an aversive stimulus results in a decreased probability of the behavior occurring in the future (Stacy Breslau, 2003 ). This both defines an aversive stimulus and describes the form of conditioning known as punishment. If you shock a rat for doing something, it wont do what ever it is it got shocked for. If you spank Johnny for throwing his toys he will throw his toys less and less (maybe). If you remove an already active aversive stimulus after a rat or Johnny performs a certain behavior, you are doing negative reinforcement. If you turn off the electricity when the rat stands on his hind legs, hell stand a lot more. Notice how difficult it can be to distinguish some forms of negative reinforcement from positive reinforcement. If I starve you, is the food I give you when you do what I want a positive? Or is it the removal of a negative, the aversive stimulus of hunger? (1998, C. George Boeree) Skinner doesnt approve of the use of aversive stimuli, because they dont work well. Earlier I said that Johnny will maybe stop throwing his toys? Thats because whatever was reinforcing the bad behaviors hasnt been removed. This hidden reinforcer has just been hidden with an aversive stimulus. So, sometimes the child will behave, but it still feels good to throw those toys. All this boils down to a theory of personality that says that ones environment causes ones behavior. A man named Albert Bandura found this a bit too simplistic for the phenomena he was observing, aggression in adolescents, and decided to add a little to it, environment causes behavior, but behavior causes environment as well(Bandura, 2000). He labeled this concept reciprocal determinism. He then went a step further. Bandura began to look at personality as an interaction among three things the environment, behavior, and the persons psychological processes. Adding imagery and language to the mix allows Bandura to theorize much more effectively than someone like, B. F. Skinner, about two things that many people would consider the humans strong point, observational learning or modeling, and self-regulation. Of the hundreds of studies Bandura was responsible for, one group stands out above the others. The bobo doll studies. Bandura made of film of one of his students, a young woman, beating up a bobo doll. In case you dont know, a bobo doll is an inflatable, balloon creature with a weight in the bottom that makes it bob back up when you knock him down. The woman punched the clown, shouting sockeroo! She kicked it, sat on it, hit with a little hammer, and so on, shouting aggressive phrases. Bandura then showed his film to groups of kindergartners. The children then were let out to play. In the play room, were several observers with pens and clipboards, a bobo doll, and a few little hammers. The observers recorded: A lot of little kids beating on the bobo doll. They punched it and shouted sockeroo, kicked it, sat on it, hit it with the little hammers, and so on. In other words, they imitated the young lady in the film. This might seem like a worthless experiment at first, but the children changed their behavior without first being rewarded for that behavior. While that may not seem extraordinary to the average person, it didnt work well with standard behaviorist learning theories. He called the phenomenon observational learning or modeling, and Banduras theory is usually called the social learning theory. Bandura did a large number of variations in his study. All these variations allowed Bandura to establish that there were certain steps involved in the modeling process. If you are going to learn anything, you have to be paying attention. Likewise, anything that doesnt allow you to pay attention is going to decrease learning. If, for example, you are sleepy, groggy, drugged, sick, or nervous, you will learn less. Second, you must be able to remember what you have paid attention to. This is where imagery and language come in. We store what we have seen the model doing in the form of mental images, or verbal descriptions. When stored, you can later bring up the image or description, so that you can reproduce it with your own behavior. At this point, youre just sitting there daydreaming. You have to translate the images or descriptions into actual behavior. So you have to have the ability to reproduce the behavior in the first place. For example, I can watch Olympic swimmers all day long, and not be able to reproduce their times, because I may not even know how to swim. But if I can swim, my performance would in fact improve if I watch swimmers who are better than I am. Our abilities improve even when we just imagine ourselves performing. Many athletes, imagine their performance in their mind prior to actually performing. With all this, youre still not going to do anything unless you are motivated to imitate. Bandura says there are many motives, past reinforcement, promised reinforcements, vicarious reinforcement. These are, considered to be the things that cause learning. Bandura is saying that they dont cause learning but, only cause us to demonstrate what we have learned. He sees them as motives. The negative motivations are there too, giving you reasons not to imitate someone such as past punishment, promised punishment (threats), vicarious punishment. Like most traditional behaviorists, Bandura says that punishment in whatever form does not work as well as reinforcement and, in fact, has a tendency to backfire on us.

Global warming Research Proposal Example | Topics and Well Written Essays - 1500 words

Global warming - Research Proposal Example Research Statement In particular, the researcher will endeavor on the below mentioned research statement to fulfill aims and objectives of the proposed research: â€Å"To analyze the impact of global warming on air quality of human environment† Hypothesis Specifically, the major hypothesis of the proposed research is that a reduction in global warming will be the particular cause of increment in the quantity of clean air in the environment. Objectives The major aims and objectives of the proposed study are to: Analyze different processes of global warming and environment Identify related components of global warming and air in the environment Analyze the impact of global warming on the environment Analyze the relation of global warming with air quality in the environment Literature Review Global warming has become one expression that is used quite commonly when speaking of the environment. Throughout times, the world climate has gradually changed. During the 21st century, unus ually warm years have occurred. Since 1990, the world has experienced some nine warm years1. Global warming is generally defined as an increase in the temperature globally due to gaseous release (green house gases) and the thinning of the ozone layer. Global warming, therefore, threatens the climate of the world and it affects the meteorological pattern of different regions around the world. Generally, global warming has resulted into many disadvantages for the environment. This has included instability in the world climate. Global warming also results in polar ice melting and sea levels to rise. These further results in floods, coastal erosion, and other damaging effects to the environment. Severe heat waves also cause the loss of human and animal life2. Global warming is also said to have reduced the clean air that living beings breathe in. Numerous studies have been conducted on this topic. This proposal will therefore identify different studies and discussions that have been foc using the abovementioned issue related to global warming. A study3 done in California first showed the impacts that global warming has on the environment. It clearly stated that the global warming would continue to have a huge impact on the quality of air that humans being breathe in. This occurs through a proper procedure. As temperature rises and there is a variation in weather patterns, pollutants in the air increase significantly. Research4 has also proven that hotter temperatures also lead to emissions of high soot gases such as Nitrogen Oxides. This also results in formation of ozone smog. These further results in more global warming. Therefore, it is a cyclical effect. However, as the research elaborated, air pollution can have a significant impact on the health of the people. Particularly, in California, which is said to the fifth on the list of ten smoggiest cities in United States of America, the health risk is increasing due to air pollution. In California itself, it has led to around 24,000 pre mature deaths each year and quite many illnesses. There have been increment in hospital admits due to respiratory reasons, decreased lung function. This study also quoted another study that stated that increase in global warming has caused an additional 1000 deaths due to air pollution. The study, therefore advanced that there should be a policy made which would reduce emissions from fossil fuels so that there may be a decrease in global warming and hence improved air quality. The study done in California also ascertains that measures that reduce the greatest amount of global warming pollution-which include cleaner cars and trucks, use of renewable energy can lead to significant reductions in the nitrogen and carbon emissions in the air. Such measures will also produce other improvements to thing of vital concern such as air quality and public health. The benefits of the implementation of the study would reduce nitrogen levels by a very high level

Early childhood trauma and the impact it has on adult relationships Essay

Early childhood trauma and the impact it has on adult relationships (emotional and psychosocial) - Essay Example The stress of childhood trauma was found to have an impact on emotional, behavioral, cognitive, social and psychological effects in both Childs early stages of life and also in their adult life. In adult life their found to cause potential and chronic, mental and psychotic problems, thus causing the individual their family, community and ultimately the joy and peace of life. (1) (Bruce D. Perry, 2002) Brain is a organ, that is designed to sense process, store, perceive and act according to information obtained from the world. To achieve this the brain has a hundreds of neurons and related systems that works as a process of modulating, regulating, compensating the control over the body. In the case of stress the homeo stasis is disturbed. It should be understood that stress means traumatic form of severe stress that the child would be unable to handle. Children when faced by moderate to predictable level of stress with the presence of caregiver is usually not much affected. So the dramatic rapid and unpredictable or threatening changes in the environment activate then stress response of central and phereparal nervous system. Thus the trauma throws the individual system out of equilibrium and intern the body rapidly tries to restore the balance, robbing the individual's normal state. The usual response of human brain when confronted with unbearable trauma is dissociation, hyper arousal (the state of hyper vigilance activating stress hormones more level) or a combination of both. Thus the survival strategy range from fighting, fleeing or give up or surrender reaction. The nature intensity and frequency or which depends on individual child. Following this the child enter the phase of posttraumatic period during which the mind and body slowly tends to come back. During this period the child moves from the brink of terror through fear, alarm, etc. The heartbeat, pressure and other physiciological adaptation normalize and hyper vigilance increases. Now the child goes through phase of fear and anxiety and the event gets played in the child's mind again and again trying to make sense of what has happened. This set of living and reliving experiences is called as intrusions - that process them for a long term as a memory that disturbs their adult life. (Bell, D., & Belic ki, K. (1998). (3) Effects of Trauma on childhood period: The experiences leave the child with at times unusual visual auditory or tactile sensations. Disturbed sleep and food patterns are also altered. The child post trauma experiences persisting emotional behavior, cognitive and physiological science and symptoms - The posttraumatic stress disorder characterized by impulsivity, distractibility, attention problems, emotion problems, sleep problems, social avoidance, dissociation, aggressiveness, failure in school and delayed development.

Elements of packaging Essay Example for Free

Elements of packaging Essay There are six components of packaging which consumer was asked to rank according to his preferences. Consumers have ranked the most preferred components by 1 and least preferred by 6. The data analysis for this ranking has been done by calculating the total of the response in each category. The least total will be the highly preferred attributes because it would have received first ranking more than any other. One the basis of the same we can see Colour is a component that received maximum of first rank (20), second rank (19) and third rank (13) and hence its total is least. Whereas Text is the least preferred attribute as it has received six rank 30 times and its total is maximum of all the attributes. The second attractive components for respondents were graphics followed by shape, size and material. Figure III. 11: Elements of Packaging When the preference ranking of the components of packaging was compared on the basis of gender an interesting fact came into the picture. For both the categories of respondents the preferred factor was Colour. But the following factor has been different in each case. Female on one hand preferred graphics after Colour on the other hand male preferred shape after Colour. The third preferred elements for male respondents are graphics whereas for female respondents it is packaging material. Size of the package is the fourth preferred element for female respondents while for male it is material. At last text is the element least preferred by both the gender groups. Figure III. 12: Elements of Packaging (Gender Specific) Elements of Packaging (Ethnic Background Specific). For respondents from Asian background Colour is the most important aspect of the packaging followed by shape, material, graphics, size and text respectively. Figure III. 13: Elements of Packaging (Asian) As one can see in Figure III. 14, Colour is the most important aspect for White community for packaging. Next to Colour is the graphics or images. Material of the material comes third in the preference list, followed by size, shape and text. Figure III. 14: Elements of Packaging (White) For the Black African community graphic, size and material are equally important and preferred. These are followed by Colour, shape and text of the packaging. Figure III. 15: Elements of Packaging (Black African) Respondents of Black others community feel that shape is the most important aspect of packaging followed by Colour. Graphics and size is equally important after Colour, followed by material of packaging. Text is least important component. Figure III. 16: Elements of Packaging (Black Other) Others prefer Colours most from all the aspects of packaging. It is followed by size. Shape and graphics are equally important after size o the packaging. Text is least important while material is fifth in the row. Figure III. 17: Elements of Packaging (Others) Elements of Packaging (Rank Specific) This section compares the elements o packaging and ethnic background on the basis of ranking. As seen below, colour has been ranked first by majority of Asian and White community people. Difference among various ethnic group and their preferences is evident here. Figure III. 18: Elements of Packaging (Rank 1) Asian marked shape as second on their ranking while variance within white community for this rank can be seen from the graph. Figure III. 19: Elements of Packaging (Rank 2) For rank three size has been the preferred element for Asian community where as for white it was colour graphics and size equally important. Figure III. 20: Elements of Packaging (Rank 3) Majority of respondents from White community ranked shape on fourth preferred element. Differences among various ethnic groups are evident in the figure below. Figure III. 21: Elements of Packaging (Rank 4) Text and Material are the element of packaging which were ranked fifth by majority of respondents followed by size and shape. Figure III. 22: Elements of Packaging (Rank 5) Text has been the least preferred element of packaging by most of the ethnic background. Figure III. 23: Elements of Packaging (Rank 6) I. i. Qualitative Research Qualitative research was based on the interview conducted by the researcher to the employee of Mark Spencers Ms. Trudi Barnes, who works as a packaging developer. I. i. a. Interviewing procedure The interview was based on structured questionnaire with majority of open ended question allowing the respondent think and respond on each and every question. The interview was scheduled on the post lunch hour as the crowd in the store is least during this period. Researcher noted down each and every response of the respondent with the help of pen and paper. Interview took approximately 45 minutes to complete. Respondent has been very cooperative for the interview session. It started with the general introduction about the research, its aims and objectives. The respondent has been told about her rights to withdraw from the interview if she feels uncomfortable in any way. She has been clarified that this data will be used for this particular study only and if in any case it is being utilized for any other purpose she would be informed and her consent would be taken for that. I. i. b. Interview questions The packaging developer’s job is to find out and understand the packaging requirement from the buyer and brief the internal design studio about the same. She has been converting the client specifications to the design specification and working as a link between the consumer and designer of the organization. Design studio looks at all the criteria of de3signing from the customer needs to the art work complications, design set and corporate guidelines. The packaging Developer than gets the designs from them and ensures that the packaging is appropriate for the product from technological point of view and pass it to the printer which actually prints it. As respondent states, â€Å"It’s the suppliers who pay for the packaging and we just set the design for them. † For the respondent her job is quite interesting. Her area is mainly the Menswear its accessories Footwear and Kids wear its accessories. Accessories like hats, cufflinks, watches hankies. The Colour and design is decided only by the design studio. In the month of February itself she was about to brief the autumn packaging out of which some will go into Christmas corporate design. She states â€Å"It’s the design Studio which does the research before making decision. It goes worldwide to find out the trends develop a design. † Her statement â€Å"I dont know exactly why the Colour of MS bags was changed to purple this Christmas where as last Christmas it was red. Colour palette for an occasion is picking out Colour for carrier bags the store deco. But my packaging was in Red with White Snow Flakes on it. It was also decided by the design studio (red background). † Indicates that design studio works independently without interference of any other department including her as even she is not involve in major changes done with the designs of packaging. She provides inputs to the design studio on which they work as her statement â€Å"When I put in the briefing then the design studio develop the look for Menswear/women swear but they both are treated differently as the menswear is more masculine women’s wear in more feminine. It is similar Colours but with slight difference. When asked whether or not packaging influence consumers she immediately responded â€Å"Packaging does influence customers. † She further elaborated that â€Å"They (consumers) have always challenged us to be clearer on our swing tickets. We got shout that our Natural material and fabric should shout the benefits. (Complaints like product benefits should be clear should provide all product related information)† She talked more about swing tickets which are the little card hanging of the garment. According to her it is important that the customer should get the right information about the product. She explains that impulse purchase will be different in different areas of retail organization. In her area Hankies are one of the impulse purchase made by the customers since it is quite traditional gift. She explains further â€Å"believe or not lots of hankies are sold during Christmas time. Eg: 2 packs are launched for Fathers Day. I am launching Card dispensers which will be full of hankies. We start with outstanding value hankies then the novelty new designs are coming out as well. † when asked about relationship between festivals and their products she responded â€Å"I am not too clear with the question regarding the relationship between festivals our products all right so products like cufflinks in Menswear will be in red pink or even a heart shape during Valentines. † According to her gifts are divided into various segments like corporate and personal apart from the routine segments like men’s women’s and so on. â€Å"Display box corporate design promotions are going on in the store deco. Pink Red is the Colour for these valentines especially on foods a lot many things are there. † She responded on the importance of graphics and Colours that each of these factors is equally important. According to her, â€Å"Both Colour graphics are equally important. Gift items which are put into boxes are there in Menswearso I think probably its the design/graphics that attract the customer the most the customer feels yeah I could buy this. it puts a gift idea into the customers mind. † According to the respondent success can be attached to the packaging of the product but not the failure as failure of any product will be due to product itself not its packaging. Success or failure of a product is obviously measured by the sales. Organization put constant effort to understand the reasons of drop in the sales and looks look at everything the product, packaging and what its saying on the packaging. We plan constantly. During the festival season organization focuses on various product categories on which sales is expected. Menswear mainly focus on Christmas, Valentines and the major one is the Fathers Day. Respondent agrees to the changes in Colour used for packaging during special occasions. For instance on Fathers Day the Colour is changed but she doesn’t control the decision of the Colour. It’s the design studio. Design studios show us some scenes but they do the research from design trends.

Fredrick Douglass :: essays research papers

Summary Frederick Douglass was born in Tuckahoe, Maryland, near Hillsborough. He doesn’t know for sure of his age, he has seen no proof and his master will not inform him.Most masters prefer for their slaves to stay ignorant. He believes that he was aroundtwenty-seven and twenty-eight when he began writing his narrative - he overheard hismaster say he was about seventeen years of age during 1835. His mother, Harriet Bailey,was separated from him when he wasaninfant and she died when he was seven years old.Frederick’s father was awhite man who could have been his master but he never foundout. Education was of utmost importance in his life. He received his first lesson whileliving with Mr. and Mrs. Auld. Sophia Auld, Frederick’s "mistress",was very humane tohim and spent time teaching him the A,B, C’s. After he mastered this, she assisted him inspelling three and fourletter words. At this point in his lesson Mr. Auld encountered whathis wifewas doing for Frederick and forbid her to continue. He believed that "ifyou give a nigger an inch, he will take an ell" and continuing with "learning would spoil the bestnigger in the world". The masters felt that an ignorant slave formed a choice slave andany beneficial learning would damage the slave and therefore be futile to his master. His next step on the road to success was during his seven years living withMaster Hugh’s family. Frederick would make friends with as many white boys as hepossibly could on the street. His new friends would be transformed into teachers. Whenhe could, Frederick carried bread on him as a means of trade to the famished kids forknowledge. He would also carry a book anytime he had an errand to run. The errandwould be completed quickly, allowing extra study time. When Frederick was working inDurgin and Bailey’s ship-yard he would notice timber marked with various letters. Hesoon discovered how the letters matched the type of wood and the names of these letters.Any boy he met that could write he would challenge them to a writing contest. Frederickwould use the letters he recently learned and told the child to challenge that. He thencopied the Italics in Webster’s Spelling Book until he knew them well. All this hard workand years of practice gave Frederick the knowledge to write. After his relocation to Mr. Freeland, who was the owner of two slaves, Frederickdevoted his Sundays teaching these two and other slaves how to read.

Annualised Risk and Return

FM Assignment Q) Obtain daily, weekly and monthly closing prices of the stock given to you. Get adjusted closing prices. Daily and weekly prices should be for one financial year. Monthly prices should be for 2 years. E. g. FY 2011-2012 and FY 2010-11. Compute annualized return and risk. DATA| ANNUALIZED RETURN| ANNUALIZED RISK| Weekly| -16. 952| 36. 449| Daily| -16. 241| 39. 347| Monthly| -11. 21| 30. 209| Comparing this with a suitable peer company, Company| Annualized return| Annualized risk| JSP| -11. 2154| 30. 209| TATA STEEL| -4. 0020| 47. 202| OBSERVATIONAs can be seen from the observations above, the stock which gives the maximum return also comes with the maximum risk (TATA STEEL). So when it comes to selecting the stock, the following two cases can be considered: a) Maximum return :- If you are a person who values maximum return and is willing to take the risk for the same, go for TATA STEEL b) Minimum Risk :- If you are a risk averse person, go for JSP as the risk associate d with it is less compared to TATA STEEL In either case, whether TATA STEEL or JSP, the annualized return is negative. Q) Construct 10 different portfolios with another company (Correl < 0. 0) and compute return and risk for each portfolio. Identify the best portfolio. Construct the minimum variance portfolio. Company| Correl| JSP AND TATA STEEL| 0. 89| JSP AND CUMMINS| 0. 65| Initially we compared JSP and TATA STEEL. We found the Correl = 0. 89 which was greater than 0. 70. Next we compared JSP and Cummins and found the Correl to be 0. 65. So we will choose Cummins for making the portfolio. Portfolio| Return(%)| Return(%)| | | Percentage ofJSP| | Percentage of CUMMINS| | Portfolio Return| | JSP| CUMMINS| | | | | | | | 1| -11. 21| 14. 83| | | 10%| | 90%| | 12. 2233| 2| -11. 21| 14. 3| | | 20%| | 80%| | 9. 6196| 3| -11. 21| 14. 83| | | 30%| | 70%| | 7. 0159| 4| -11. 21| 14. 83| | | 40%| | 60%| | 4. 4122| 5| -11. 21| 14. 83| | | 45%| | 55%| | 3. 11035| 6| -11. 21| 14. 83| | | 50%| | 5 0%| | 1. 8085| 7| -11. 21| 14. 83| | | 60%| | 40%| | -0. 7952| 8| -11. 21| 14. 83| | | 70%| | 30%| | -3. 3989| 9| -11. 21| 14. 83| | | 80%| | 20%| | -6. 0026| 10| -11. 21| 14. 83| | | 90%| | 10%| | -8. 6063| Min Variance| -11. 21| 14. 83| | | 36%| | 64%| | 5. 45368| Portfolio| Risk(%)| Risk(%)| | Percentage ofJSP| | Percentage of CUMMINS| Covariance| Portfolio Risk| | JSP| CUMMINS| | | | | | | | 30. 21| 27. 36| | 10%| | 90%| 543. 6637905| 6. 99497971| 2| 30. 21| 27. 36| | 20%| | 80%| 543. 6637905| 9. 326639613| 3| 30. 21| 27. 36| | 30%| | 70%| 543. 6637905| 10. 685008| 4| 30. 21| 27. 36| | 40%| | 60%| 543. 6637905| 11. 42275403| 5| 30. 21| 27. 36| | 45%| | 55%| 543. 6637905| 11. 59986156| 6| 30. 21| 27. 36| | 50%| | 50%| 543. 6637905| 11. 65829952| 7| 30. 21| 27. 36| | 60%| | 40%| 543. 6637905| 11. 42275403| 8| 30. 21| 27. 36| | 70%| | 30%| 543. 6637905| 10. 685008| 9| 30. 21| 27. 36| | 80%| | 20%| 543. 6637905| 9. 326639613| 10| 30. 21| 27. 36| | 90%| | 10%| 543. 637905| 6. 9949797 1| Min Variance| 30. 21| 27. 36| | 36%| | 64%| 543. 6637905| 11. 19196754| From the above observation, for decision regarding the best portfolio the following cases can be considered:- a) Maximum Return :- If one wants to maximize the return, one should have a portfolio mix consisting of 10% JSP and 90% Cummins b) Minimize Risk :- A risk averse person should go for a portfolio mix consisting of 10% JSP and 90% Cummins c) Minimum Variance: – Ideally, as per the minimum variance rule, one should have 36% of JSP and 64% of Cummins as their portfolio mix.But in this case, it does not give the maximum return nor the least risk. Since maximum return as well as minimum risk is observed for a portfolio mix of 90% Cummins and 10% JSP, one should opt for that. Learning’s * For studying the valuation of assets or securities, knowledge about the concepts of Risks and Returns are essential * Variance or standard deviation is the measure of the risk of returns * Combination of multi ple securities are called portfolio’s * Portfolio risk is not a weighted average risk as the securities included in the portfolio are associated with each other.Hence, portfolio risk also accounts for the covariance between the returns of securities * Covariance is the product of standard deviation of individual securities and their correlation coefficient * The magnitude of the portfolio risk will depend on the correlation between the securities.The portfolio risk will be equal to the weighted risk of individual securities if the correlation coefficient is +1. 0. If correlation coefficient < 1, the portfolio risk will be less than the weighted average risk. When the correlation coefficient = -1. 0, the portfolio risk becomes 0. Submitted By Group C14 Vaibhav Bhasin 2012182 Vinay Harinarayanan 2012184

Leadership Discovery Project Essay

As we chatted I explained to him the baggy pants style began in the mid 1980’s with the birth and spread of hip-hop. I remember so well, pulling my oversized men’s pants down to my hips. The look was actually slimming to a larger girl like me as an added bonus. I also, remember, our assistant principal calling several of us into the office and telling us to pull up our pants – or be sent home, with zeros for the day. I am pretty sure that we did as he asked, at least until he turned around anyway. Sometime later, I learned the baggy pant style I sported (well into my 20’s) had negative beginnings. The style allegedly began as a salute to prison attire, which consisted of oversized pants and shirts. Often the pants would be falling down and inmates were not allowed to have a belt. Another claim is even more disturbing. Supposedly, the pants worn low, hanging down, were an invitation for sex in the prison world. Perhaps, I always thought, some kid just could not afford a belt and started walking around holding up his britches the best he could. Either way, baggy pants; they came and they have endured. (Parker, 2009) Some kids may be aware the style is reminiscent of prison attire. They might actually embrace the idea. The majority of the kids, however, who exhibit baggy pants, are more likely interested in looking like their peers, emulating musicians and actors, and wearing something that is defiant of the conservative nature of authority. Having a glance at someone’s underwear can be offensive. It can be downright aggravating. Even the president has chimed in on the controversial subject of baggy jeans. He said during his 2008 campaign( to MTV), â€Å"There are some issues we face, that you don’t have to pass a law, but that doesn’t mean folks can’t have some sense and some respect for other people, and you know some people might not want to see your underwear – I’m one of them. † (Blunk, 2012) I would have to agree with the president that I don’t want to see the underwear of young men with â€Å"pants on the ground. By the same standard, though, I would also like not to see, but cracks of older men hanging out, men in running shorts who expose their scrotum, muffin tops, thong underwear revealed, cops in cowboy boots, camel toes, and PLEASE, NO leggings worn by anyone over the age of ten. However bothersome, ugly, gross, annoying, disrespectful, or distasteful baggy pants are – or any other fashion fiasco – none qualify as a good reason to pa ss a law. If baggy pants are linked to crime – especially gang crime – such as lawmakers in Hawkinsville, GA, Trenton, NJ, and several towns in Louisiana claim, then it seems a fair ypothesis that all cowboy boot cops are racist, but crack revealers are child molesters and any woman who bears her thong is surely a â€Å"ho†. With a system such as this, racial profiling or any other profiling for that matter will become tools of the past. All we will need to ask is, â€Å"what were they wearing? † (Walton, 2011) (Parker, 2009) In spite of the fact that many people do not appreciate the appearance of baggy jeans, banning them is a counterproductive way to promote moral code or reduce crimes committed by young people. Pants are not a driving factor behind crime statistics. What leads to a life of crime are elements like socio-economics, education or lack of, history of crime in a family, and other situational elements. (Parker, 2009) It is not the baggy pants we have to worry about but, rather, the brain connected to the neck, connected to the torso, connected to the legs that hold the pants up. Unless you take into consideration, of course, the one benefit to law enforcement that baggy pants bring to the table; they are detrimental to the objective of escape! It seems to me that a cop would only hope for criminal wearing baggy jeans when in pursuit! Simply put, baggy jeans are a police officer’s best friend. (Feb. 17th, 2012) There is always an article of clothing or fashion statement for Americans to consider offensive. In the past it was anti-short skirts for women, anti-long hair for men, and anti-leather jackets for all. We graduated to anti-glove, anti-piercings, and anti-hoodie. But, the style†¦ and hatred for it†¦. that has endured longest is†¦ anti-baggy pants. (Walton, 2011) Americans are often guilty of setting limits on the issues that are irrelevant. If there is a school shooting – supply more cameras and metal detectors, if the classrooms are crowded and kids won’t listen then drug everyone up, and if kids are texting on cell phones while driving and dying from it then create a bumper sticker. Geeze! If we are worried about violence, crime, or the unsuccessful lives of young people, why then do we not set real, stern, limits on the things that hurt young people most; guns, drugs, automobiles, alcohol, tobacco and caffeine ? Perhaps this is because all of these things make money for a lot of people in our country. So, we go after the one thing that cannot talk back – a pair of pants. Or can they? Julius Hart was arrested in 2011 in Riviera Beach, Florida for wearing pants that were considered too low; exposing at least four inches of his boxer shorts. He spent the night in jail and was fined $150. 00. He decided to take the case to court and challenge the law. He claims wearing baggy pants is his constitutional right and he is hurting no one. The case is pending in the West Palm Beach Court. . (Feb. 17th, 2012,) This is just one example of what I like to think of as the â€Å"rise of the baggies,† but there are more. When the West Virginia House of Representatives tried to outlaw the wearing of low-slung pants circa 2007, they received ridicule from Sydney to London. Comedians joked about a â€Å"boxer’s rebellion,† and there were so many conflicting online political blogs the state Senate quickly killed the bill. (Parker, 2009) This mockery has not stopped other politicians from trying to eradicate the fashion we know as â€Å"the baggies. † Bans have become law or are being considered in at least eight states. The movement is fueled by growing worries that sloppy dress by America’s youth could be related to delinquency, poor learning and crime. (Parker, 2009) Elements of our society are obsessed with what the youth is trying to express in their attire. For me, however, the concern lies more in what they are not expressing in their attire; â€Å"I am not secure,† â€Å"I am not seeking a professional position,† â€Å"I am not able to stand apart from my crowd of peers†. I do not believe laws can solve attire concerns such as this; only education, consideration and personal motivation will do the job. There is racial discussion surrounding this debate. Many people, including law makers and religious affiliates, in all racial groups see this primarily as a black issue. Nothing could be further from the truth. If you walk down the halls of any white middle school or high school you will find there are many white boys wearing pants, â€Å"low and baggy. † The style is no longer associated as a hip-hop trend. It is cross-culture, crosses over socio-economic boundaries, and can be associated with also: punk, grunge, and mod, all trends that have surfaced in recent years. This is not a black issue as much as some may want it to be. Although I am resistant to this being racial issue, I am glad that many of the laws proposing bans on baggy pants have been met with resistance and action by the American Civil Liberties Union and the NAACP (National Association for the Advancement of Colored People). This is not just racial profiling. It is wardrobe profiling. I guess this means that all men in expensive suits are going to steal my retirement fund, or perhaps my son, who got cold in the theater and put his hoodie on†¦is actually a gun toting gang member. Conceivably a Supreme Court case for this would read, â€Å"The U. S. Supreme Court against Clothes! It makes me wonder if we are actually being manipulated by the powers that be†¦into a society of nudity. Maybe they just want to see us all naked. I think I will stick with the baggy pants. (Blunk, 2012) â€Å"Droopy Drawers,† â€Å"baggies,† or just â€Å"pants on the ground,† as they are referred to, are a fashion statement. For some , wearing them may mean a little more, for others they are only following the crowd. Some say it’s a ridiculously stupid, annoying, and sloppy way to dress. Others do not bother to care either way. Many folks connect these pants to criminal behavior. I do not and furthermore, I find it absurd that others do.

Mcdonalds marketing plan Essays

Mcdonalds marketing plan Essays Mcdonalds marketing plan Essay Mcdonalds marketing plan Essay McDonalds will continue to increase its annual revenue and stock prices over the next five years. The purpose of this report is to show my working knowledge of the 4 As of marketing. Please evaluate this report and prepare for discussion on Wednesday. Product The corporate strategy for McDonalds product is a threefold approach using strategic flexibility. The three components are permanent, temporary, and local product. Each layer of the product strategy fulfills a distinct purpose. The main purpose of the permanent items is to ensure that there is always something familiar or consumers on the menu (1). The temporary products function as a development strategy to give customers a new experience and to experiment with products that may become permanent (1). As McDonalds expands internationally, the local products have been created to meet consumer demands in particular markets (1). The way that McDonalds implements its business level strategy is through product differentiation, such as the companys response to criticism and the publics of popular menu items, such as the Egg White Delight McMullen, which succeeds in cutting fat and calorie count (2). On a functional level, products such as the Microbial Tagging, available across Morocco, serve to support the strategic flexibility of McDonalds corporate strategy. When you walk into a McDonalds no matter where you are in the world the restaurant should connect to the local culture, said company representative Leslie Rose. So when you look at our menus Youll find food that reflects local taste preferences (3). Price The corporate pricing strategy for McDonalds is based on low price/high volume. Effective pricing is a main component but the company also realizes the importance f value- people enjoy McDonalds food which is a big part of repeat business. The best pricing in the world will not sell a product if the consumer does not perceive value in what they are purchasing (4). This strategy is implemented on the business level by the McDonalds Value Menu. The items on the Value Menu often serve as loss leaders in order to sell other products which are profitable (4). On a functional level, prices are contingent on competitors, such as Wendy. Wends has started advertising its lower-priced items more aggressively this year and came out with a ewe value menu (5). This has resulted in expansion of the popular dollar menu and continued efforts to compete with the offerings from other chains, such as the creation of the McDonalds dollar breakfast menu (6). A McDonalds spokesman, Bill Whitman, said the menu isnt aimed at repelling rivals, but several of McDonalds test sites are the same markets where Wends is entering into the breakfast business (6). Place The corporate strategy for McDonalds concerning place is a push and pull strategy. The major focus is on push- that is, opening restaurants all over the U. S. , both in ties and on highways as well as expanding internationally. This strategy has been so successful at discovery and exploitation of new business opportunities that the McDonalds business model has become the norm for other franchise organizations (7). The business level strategy can be seen in the expansion of McDonalds across China. McDonalds should open an outlet a day in China as it challenges Yum! Brand for dominance in Saiss economy (8). We should be opening a restaurant every day in the next three to four years in China, said Peter Iredell, company president for Asia. On a functional level, the company is also branching out to the internet. Americans will soon be able to order and pay from their mobile phones as McDonalds is currently testing a mobile payment application (7). McDonalds is hoping to capitalize on this new market as they develop this technology to ignite growth at a time when many Americans are eating out less (7). McDonalds vies to be successful by using a place strategy of adaptation and innovation, coming up with fresh products and services to address the needs of a diverse consumer market?as shaped by demographic, economic and local factors around the world (7). Promotion Strategy The corporate strategy for McDonalds for promotions is summed up in one word: saturation. McDonalds again utilizes a push strategy by using a variety of mediums for promotions: logos, billboards, mascots, packaging, and mass media. Mascots are used to promote good will for the company and their appearance also cause an the restaurants have begun promoting healthy menu items. This was likely sparked by the government requirements that restaurants such as McDonalds make public the nutritional facts of their food (4). Turning this into a positive, they have added healthy items to the menu and emphasized them both in an effort to appeal to a new market segment. This also downplays the less than positive nutritional facts of many of their traditional menu offerings (4). On a functional level, this promotion strategy functions through the use of temporary menu items, such as the Mighty Wings, which will be available only during football season (10). This expands upon the partnership between the NFG and McDonalds by using the NFG to promote the Mighty Wings (10). The traditional McDonalds customers eating habits may have changed, but the menu has also changed to accommodate them. This is marketing that evolves in relation to the changing needs of loyal customers (4). This adaptability combined with using traditional print media, characters, and product placement, allows McDonalds to implement its saturation promotion strategy. Threats One of the threats to McDonalds growth in the future is the creation and growth of fast food workers unions, which call for increases in benefits and minimum wage. If these demands are met, the company may have to reduce its staff to accommodate the larger wages (11). The Service Employees International Union in 2013 has helped establish a new union in at least six cities where the union and community advocacy groups have been organizing fast-food strikes (11). McDonalds will also have to continue to implement strategies within product, price, place, and promotion in response to the challenges brought by its competitors in the fast food market. Opportunities Opportunities for McDonalds in the future include: the continued expansion of the companys current product line, such as the Mighty Wings, to attract customers and the continued expansion of the popular dollar menu to compete with the offerings from other chains (6). Also, the expansion into new markets such as China and mobile applications should allow for continued growth. Responding to criticism and the publics increasing desire for healthier items by continuing to develop healthy versions of popular menu items, such the Egg White Delight McMullen. Another opportunity is the continuation of efforts to capitalize on promotions that have been successful for competitors, such as offering coupons to consumers to entice them to try new menu items. Prognosis The overall fiscal health of McDonalds over the past 1 5 years has followed a fairly insistent trend with revenue continuing to rise each year. The exception was from 2008 to 2009, where overall revenue decreased by 1. 7 percent (12). From 2009 to 2012, revenue has again continued to increase each year (13). Stock prices from the NYSE have followed the same trend of increasing during this period, from 64. 75 in 2009 to 102. 22 in 2012 (13). McDonalds also occupies the status as the largest single major player in terms of market share among fast food companies as outlined below (12). The overall trend that can be expected that using and expanding upon its product, annual revenue and stock prices over the next five years. Conclusion McDonalds will have to find a solution to the problem raised by fast food workers unions and strikes, but this may not be detrimental to growth. The company says it has not felt an impact from the strikes (11). With the high turnover rates of this type of employee, many have concluded that these unions will not be successful (11). The three-fold approach of McDonalds to product strategy ensures that there something familiar, provides avenues for new experiences, and creates room for local products. The price strategy focus on low price/high volume emphasizes both effective pricing and perceived value. A combination of adaptation and innovation, the push place strategy focuses on opening new franchises in the U. S. And abroad. By entering emerging markets and creating new technology, McDonalds can continue to expand. McDonalds saturation approach in its promotion strategy allows the company to remain both visible and able to respond to changing consumer tastes. If McDonalds continues to implement and expand upon its current corporate strategies then continued growth of revenue and market share can be expected.

Nontraditional and Traditional Litigation Paper Essay

Nontraditional and Traditional Litigation Paper - Essay Example It is not in their good will, especially if they lose the case. This can result in loss of customers, which is destructive for the business. It takes years to build reputation, but one dispute brought into the court and published in the newspaper, will prove to be fatal for the organization’s name. Also, the litigation process may, at times, take years to end. Such a long court process requires millions of dollars to be paid as legal fee. This weighs heavily on the organizations’ budgets. Alan Price and HRM Guide Network contributors (2011, para.1) discuss a report, Fight, Flight, or Fact It, which states that â€Å"the average British employee is spending more than two hours a week dealing with conflict. This adds up to the loss of more than 370 million working days a year, costing UK employers more than  £24 billion.† This shows that workplace conflict costs too much even when the cases are not brought into the court. We can imagine what it will cost when law suits are filed, and the dispute takes years to settle down. The regular business operations of the disputed parties also get disturbed. In contrast, Alternative dispute resolutions (ADR) prove to be a more appropriate measure of dispute resolution for business managers. In negotiation, parties try to reach an agreeable solution to resolve the dispute. In arbitration, a third party is chosen to listen to the disputed parties and solve the dispute. This third party, which is also called the arbitrator, belongs to the American Arbitration Association (AAA) or some other arbitration association. Mediation is another fruitful method in which a neutral third party intervention is sought for reconciliation between individuals or groups. Moore (1996, p.15) defines mediation as, â€Å"an intervention †¦ of an acceptable third party who has limited or no authoritative decision-making power but who assists

Data Collection and Funding for Research Paper Example | Topics and Well Written Essays - 500 words

Data Collection and Funding for - Research Paper Example sampling will be stratified. The number of patients will be differentiated into different categories because this can enhance the focus on certain percentage of people who can show higher probability of lower medication errors. Medical cards and day-today reports can also be used as an effective tool to identify hypothesis readily. The reason behind using this tool is because it allows gaining valuable data within very short span of time. Considering the case of SSC and CMT in lowered medication error, this manner of data collection is likely to be proven as effective. There can be limitations underlying with the process because there are less instances of people making use of CMT (Green, 2010). It should also be noted that the above mentioned tools are basically provided by a medical institution as per consent granted by patient’s family or patient and organization. These medical records are highly sensitive and cannot be claimed without consent and copyrighted documentation for its utilization in the research work. As a matter of fact, the researcher shall approach the authorities and write application forms for the families as well as the administration of the medical organization. This will surely take some time for clearance but once the consent is received then it will be easier to carry on with the research work i.e. data analysis. There could be a number of health care institutions that can be approached considering the significance of the research. It is surely the need of research regarding SSC and CMT relationship in having increased number of awareness of communicable diseases. Other than medical institutions that are involved in the contribution of innovation and assessment of medical phenomenon, there are various committees that provide research funding. These funding institutions serve the goal of evaluating lack of literature (Dupin & Chupin, 2013). In particular, organizations that are basically involved